Written Analysis and Communication (WAC) †Assignment

1.Situation AnalysisHolmesafe Ltd.s demarcation has been growing steadily, with network and client base increasing year on year. Increasing convey of advisory serves resulted in additional fee income for the company and alter its product support. As a result of this growth, the company has recently spread out by adding new premises, signing new contracts and recruiting full clipping employees.Holmesafe Ltd.s largest client is Dawsons Ltd. Dawsons has been a loyal customer and is more valued being the companys very first client. rough Jackson, the chief buyer at Dawsons was carryed directors grade owing to the support provided by him during the initial phase of the company. However, Jackson refused the offer after considering the advice from his supervisor, Harry Thomas, who raised concerns about conflict of interest.Mid-way through Holmesafe Ltd.s second year of operation, George Holmes, the founder of the company received a think call from Jackson informing him that he w as under pressure to estimate the possibility of shifting Dawsons business to an otherwise(a) supplier (Browns). harmonize to Jackson, Browns had improved their manufacturing methods and were extremely competitive and very reliable. In the same conversation, he also expressed his personal need to generate additional income and want Holmess advice on how to go about doing so.George Holmes requested for some time and set up a lunch meeting next Saturday to wrangle the matter.2.ProblemPossible loss of business from Dawsons Ltd. and threat of competition from Browns (and possibly other companies).3.OptionsA.Retain Dawsons Business B.Let go of Dawsons Business C.Expand Market (Reduce assent on Dawsons)4.Evaluation CriteriaI.Adverse impact to revenue II.Adverse impact to Referrals /New Business (owing to disallow reputation) iii.Adverse impact to Business Plan (for the future)6.RecommendationBased on the above evaluation, it is recommended that Dawsons business must be retained. Exp ansion of market will not hire as much impact to business as the impact the other options will.7.Action PlanA.Meet Jackson with a proposal toI. Improve the existing pricing and service terms in swan to retain the business, and thereby make a counter offer to what the competitor Browns seem to have provided to Dawsons.II. Offer a revenue share to Jackson as an additional incentive for destiny maintain a long standing relationship and being Holmess most valued client.8.Contingency PlanEngage directly with Harry Thomas in effort the deal with Frank Jackson is not struck. As Jacksons supervisor, this may be an alternative recourse for the company in order to help retain the business.