Rewarding and Punishing the Same Behavior

In this report, the reasons are explained with examples that lead managers of organization toward an unethical decision. People believe that deep unethicality distorts ethical decision making. But according to Ann Tenbrunsel and her colleague David Messick, the top level management of an organization often takes such unethical decisions out of thinking business purely rather than considering morality. The phenomenon is named as â€Å"Ethical Fading†. Sometimes leader’s ill-conceived goals lead employees to involve in unethical activities. For example management wants employees to maximize sales rather than profit. As a result employees force customers to sell their product and sometimes they become ridiculous. Also sometimes they overcharge for the unexpected service which the customer doesn’t want actually. Leader’s setting goal should take the perspective of those whose behavior they are trying to influence and think through their potential responses. This will help head off unintended consequences and prevent employees from overlooking alternative goals. People ignore some information which can affect their interest can termed as motivated blindness. For example some rating agencies rate organizations positively since the agencies are paid by those organizations. So people fail to judge organizations due to due to serious violation of ethical practices by the agencies. Bazerman and Harvard Business School Professor Francesca Gino explored to a situation termed as slow emergence of unethical behavior. This slow poisoning is often overlooked by the management which led to ultimate failure to hold the objective of the organization. For this managers should be heightened alert for even trivial-seeming infractions and address them immediately. Another common practice in corporate world is to overvaluing outcomes. Like rewarding unethical decision for its good outcomes and punishing ethical decisions for bad outcomes is a recipe for disaster in the long run. Managers should beware this bias; examine the behaviors that drive good outcomes and reward quality decisions, not just results. Companies are trying to improve the ethicality of employees according to Bezerman and Tenbrunsel. But this ethical practice should not be forced. Management should create such environment or make structure where employees willingly accept ethical practices and work accordingly. Above all, a leader should should be concern about his own blind spots, which may permit or even encourage, the unethical behaviors that he is trying to extinguish.

Lidl : Surveillance Case Study

As long as there has been employment, employees have been monitored (Nebeker & Tatum, 1993). However as the progress of technology becomes more rapid and equipment for monitoring is available to all, surveillance in the workplace has become a more alarming issue and the boundaries of what is necessary and what is an invasion of privacy are very vague. A case study presented for scrutiny is that of the ‘German supermarket chain Lidl accused of snooping on staff’.Many employers appoint surveillance within the workplace for a variety of reasons such as safety, prevention of theft or misuse and performance checks. The issues identified within this article are that of whether the monitoring that was carried out was necessary or whether it breaches privacy rights and has a negative effect on the employee. Although this is the main issue highlighted in the article, there are many underlying problems within Lidl as an employer and an organization; which will be presented and scr utinized in this essay.The media source of the article is The Guardian which presents the occurring matters in a very negative light. However, the merging topics I will be using to provide impartial insight and further analysis into the subjects at hand are that of: stress at work, ethics and organizational culture. As mentioned above, to further understand the article and the issues within it, it is useful to explore it through focus of stress at work.Cartwright and Cooper (1997, page 4) discuss the more modern concept of stress as â€Å"a person’s response to a disturbance† whereas Perrewe and Crandall (1995, page 5) say that â€Å"a transaction between the person and the environment is stressful only when it is evaluated by the person as a harm, threat or challenge to that persons well-being†. Intrinsic to job Role in organization Relationships at work Career Organizational Structure Non-work factors Individual Individual symptoms -blood pressure up -Depressi on -Excessive drinking -Irritability -Chest PainsOrganizational symptoms -High absenteeism -High staff turnover -Industrial relations problems -Poor quality work Figure 1 – Dynamics of work stress – Cartwright and Copper The model below portrays the different sources of stress an individual may acquire and the effects that these can have both on the individual and the organization they are a part of. In relation to the Lidl case-study the factors that are intrinsic to the job include that of working conditions that arise from surveillance, such as close monitoring and restrictions (appendix 1).Nebeker and Tatum (1993) carried out experiments to investigate the effects of computer monitoring on productivity, work quality, satisfaction and stress. They found that there were no significant negative effects of computer monitoring on the individuals. This would suggest that the surveillance that occurred in Lidl would not be part of the intrinsic factors to cause stress to the employees, if there was any.However a criticism of their study was that it was in an experimental setting and it can be argued that it is the intention behind the surveillance and the consequence of it in the workplace (that was absent in the experiments) that has negative effects on employees. Although stress may not occur from the surveillance itself, it can from the issues that arise from it such as inspection of employee’s coats and handbags when leaving the store (appendix 1. 1).In a real work setting the over-stimulation from managerial work can cause stress to the employee where as within manual work, it is the factors of under-stimulation such as boring, repetitive work and lack of control or autonomy that are the source of stress (Bosma et al; cited by Wilson 2004). This interlinks with the section of Organizational Structure in figure 1 â€Å"Just being a part of an organization can present threats to a person’s sense of freedom and autonomy† (Cart wright and Cooper, 1997, page 20) which is what seems to be happening in Lidl as a consequence of the surveillance and the culture of the organization.As this is one of the things that is monitored via the cameras and then such action being taken as (in the extreme) a ‘worker being forbidden to go to the toilet during working hours’ creates a sense of restriction for the employees. The employees are faced with a very controlled environment leading to them being stripped of control and their actions being dictated and monitored by managerial staff. The words of a former employee ‘when one needs the money, one lets many things pass’ (appendix 1. ) show she views the disturbances caused to her as harm and therefore Lidl could be a potential source of stress. The culture of discouraging creativity and initiative (see appendix 1. 1) that Lidl creates results as a further lack of control for the employee and no sense of belonging. As can be seen from paragraph on e in appendix 1 Lidl didn’t just monitor the employees but held personal information about their love lives and finances.Also women having to wear a headband if on their period to be allowed to go to the toilet can increase stress as they may not want private information such as this revealed to the public. The way each individual copes with this will be different and according to the Cooper-Cummings framework (cited in Cartwright and Cooper 1997) if there is failure to cope there is an occurrence of continued stress. Referring back to figure 1, Cartwright and Cooper (1997) argue that non-work factors are one of the sources of stress. The supporting source (appendix 1. ) states that ‘there are almost only women workers at Lidl’ which means that there is a high possibility that they have dual needs of work and domestic responsibilities and therefore are more exposed to the likeliness of stress (Ginn and Sandell, 1997; Wheeler and Lyon, 1992; cited by Wilson 2004) Especially as many Lidl employees are ‘divorced, single parents’ it means that the domestic burden is even greater so they may be experiencing vast amounts of stress from a non-work source as well as intrinsic (figure1) to the job at Lidl.This burden could then be even further intensified by the ‘20 percent lower wages’ (appendix 1. 1) the employees receive. This acts as both an intrinsic factor as it lowers employee job satisfaction and moral; as well as adds stress from the non-work aspect due to having low finances and the employees not being able to support their families. Refer to a quote from one of the employees ‘when one needs money, one lets many things pass’.This fear of job loss from employees can further add to the non-work sources of stress as â€Å"tensions of the job are not left behind and soon affect the family† (Cooper and Cartwright, Managing workplace stress, page 21). Cartwright and Cooper’s model (figure 1) i ncludes long hours as part of the intrinsic factors as they â€Å"appear to take a toll on employee health† (Cartwright and Cooper 2007, page 15). Lidl workers are ‘pressed to work additional hours’ (appendix 1. 1) which will therefore cause stress to the employees and further more adding to it, they are made to do so ‘without pay’.Supporting that extra hours cause stress and stress related illness is a study carried out by Russek and Zohman (1958) (cited by Cartwright and Cooper, 1997) where they found that 25percent of young coronary patients had been working two jobs, and an additional 40percent worked for more than 60 hours a week. If the employees of Lidl are experiencing stress, which from the analysis seems probable, this could have negative connotations for both the individuals and the organization (figure 1). Referring back to the definition of stress, if the employees of Lidl view the occurrences as damaging to themselves they will experien ce stress.However even though the potentially ultimate reason that Lidl is inflicting the stress upon the employee is to stay ahead in the market place, these ‘competition approaches’ (appendix 1. 1) could result in decreased efficiency from the employees due to the depreciation of their health (figure 1, individual symptoms) and therefore the opposite of the desired effect for Lidl (figure1, organizational symptoms). This brings us to think about whether Lidl as an organization incorporate morality within their strategies or just work towards the goal of profitability for the company.In order to informatively analyse this it is necessary to look at it from the perspective of business ethics. As Parker (1998) describes, the categories of ethics fall into descriptive and prescriptive. Whereas descriptive ethics merely explains what people actually do, perspective goes into theorizing what people should do. Within this essay, a combination of the two will be used in conju nction with relevant theories to attempt to prove Lidl as an ethical or unethical organization and to question whether the surveillance carried out is moral.However, as Chryssides and Kaler (1999) discuss, due to the subjective nature of this topic, arriving at conclusions about â€Å"moral rights and wrongs in business† is done â€Å"with difficulty† (page 14). Therefore they argue that the possible solutions should be put to the test of â€Å"agreement with the evidence† presented, â€Å"internal coherence† and â€Å"compatibility with out more general system of belief† (page 15). With the issue at the surface of the case-study being that of surveillance, it is wise to differentiate this in terms of ethics. There are a number of theories that can aid this conclusion.As described by Parker (1998) those that are of a deontological nature place emphasis on the rules and principles that guide actions; where as those that are teleological evaluate act ions depending on the end result and the utility or disutility created. If we analyse the case-study from a teleological perspective the positive utility is created because of the progression of the organizations efficiency due to the monitoring. Murray (1997) mentions business ethics being a contradiction in words because if the business is being ethical* then they are not working to their full efficiency.This is supported by Aiello and Svec’s (1993) research, who found that job performance on simple tasks improved with the presence of another person. However, because the surveillance is imposed onto the employers we have to look at the utility or rather disutility that is caused to them. As is explained above, this is significant as the consequences from the surveillance are that of control and create stress on the individuals. However, if the security has improved due to the monitoring this will create a utility due to the safety improvement; therefore making it difficult to judge whether the action of surveillance is ethical in this case.To fully be able to interpret it however, we have to look at it through the perspective of deontological theories. As Marx T. (1998) argues the ethics of monitoring should be reviewed according to the means, the context and conditions of data collection and the uses. Relating to the collection of data within the case-study, there were details of the employees’ ‘love lives, personal finances and menstrual cycles’ (appendix 1) therefore making that aspect a breach of privacy and unethical.Ballinger (2002) found that advance notice of monitoring reduces the invasion of privacy perceptions so the fact that Lidl conducted it without the employees knowing causes further breach of privacy rights within the employee’s minds. However, even if they had been given advance notice, according to deontological theories it wouldn’t make it ethical as it is only perception that it is moral. Looking into the means and uses of it, such as to control the employees and forbidding them to go to the toilet (appendix 1), makes it seem unethical.The different aspects of the two theories draw us to an ethical dilemma of surveillance, as in the words of Sewell and  Barker 2004 it ‘is useful but harmful; welcome but offensive; a necessary evil but an evil necessity’ (page 1). Especially looking at the Lidl case it makes us question who is monitoring the monitor and ensuring that the surveillance isn’t exploited? Further conclusions about ethics can be drawn after the following section. However, as Chryssides and Kaler (1999) explain, any conclusion drawn on the topic of ethics cannot be proven definitely right or definitely wrong.Both the stress caused to the employees, and the ethical aspects of Lidl’s actions can be argued to be brought on by the culture of the organization. Robbins (1998, page 595) defines the concept of culture as â€Å"a system of share d meaning held by members that distinguishes the organization from other organizations. This is a set of characteristics that the organization values. † It is possible to, through knowing about the culture of Lidl’s organizations have a better insight into whether the surveillance that was carried out was for reasons that Lidl stated, or to control the workers.This then gives better insight into whether the employees did experience the stress outlined above, and whether the organization is unethical. As it was with ethics, it is difficult to fully analyse and understand an organization’s culture. This is depicted through Grint’s (1995) analysis stating that â€Å"culture is like a black hole: the closer you get to it the less light is thrown upon the topic† (cited by Wilson, 2004, page 180). However, there are theories and models that allow us to get better insight into it. The most recognised is that of Edgar Schein who forms a unctionalist view to put forward a model (figure 2) which because of the clear demarcation of the three levels makes it easier to relate to real life organizations such as Lidl. Underlying assumptions Human behaviour, relationship to environment Values Artefacts Training, practices, behaviour Conscious Level Core of the culture Unconscious Level Implied rather than stated openly but shared and understood 1 2 3 Observable and tangible Figure 2 – Model for Cultural Analysis – Schein 1982 It is Schein’s (1985) argument that by analysing the artefacts we are able to gain superficial understanding of the organization.These are easily discerned but can be hard to decipher unless the individuals are asked about what they mean. Within relation to the case-study they would involve things such as having mostly part-time, women workers and the dress. In an attempt to analyse this, we can say that due to there being a uniform in Lidl, where everyone has to wear exactly the same dress apart fro m the manager they are trying to make it almost robotic. This will become more apparent with analysis of further two levels of Schein’s model, but in isolation of these, this dress code isn’t of a significant nature.The level below is that of espoused values and Schein (1985) argues that these may be tapped into through the construction of questionnaire surveys of culture. These involve conscious strategies and goals of the firm. However, a criticism of this is that the outcome of the survey may not be fully reliable due to experimenter bias, so we have to be careful that we are not getting false values. For example, Lidl wouldn’t openly admit that their goal was just to achieve lower prices and that they didn’t care about employees.This could however be implied through Lidl’s ‘aversion against publicity’ and having low wages to compensate for the low prices (appendix 1. 1). The third, and arguably most important level, is the underlyi ng assumptions (figure 2). These are difficult to discern as they exist mostly at an unconscious level. As Wilson (2004) explains, the unconscious forms our norms like standards of behaviour, our values and beliefs. Mary Hatch (1993) argues that the different elements of Schein’s model need to be made less central so that the relationships linking them become more focal.Due to them interlinking, it allows us to view the dynamics of the organization as a whole. Applying this to the case-study we can see that due to the strict hierarchies and methods of punishment if mistakes are made (appendix 1. 1) the assumptions in Lidl are that the highest managers have to be listened to and that the individuals are discouraged from forming own opinions. The artefacts and values of the organization seem to suggest that that there is an underlying assumption of mechanization, and that things in Lidl have to be done exactly the way that they were ‘trained’ to do.This analysis sh ows that Lidl has many characteristics of a bureaucratic organization**. Schein’s model is criticised by researchers such as Collins (1998; cited by Wilson 2004) for not being open to change and organizations. They should be subject to change as the employees attempt to bend the rules. This does not seem to happen in Lidl due to fear of the employees losing their jobs (described earlier), the strict managers and the surveillance in place. Even though Schwarz is no longer in charge of the organization the culture he instilled into it seems to be still applicable.This is portrayed through appendix 1. 1 as ‘workers tell about how his presence in stores can still be felt, unchanged’. As a consequence of this, the management still remains buearocratic. However this does not mean that the culture is not open to change, just that it has not occurred. This then leads us to question whether these basic assumptions are actually there within the employees’ unconsciou s values. As mentioned above, it seems that the culture of Lidl tried to be imposed by Schwarz as appendix 1. concludes that in Lidl, ‘management by pressure and fear is the approach to handling human resources’. â€Å"The ideal employees are those who have internalized the organization’s goals and values and no longer require rigid control† (Wilson 2004, page 181). Analysing this quote, because of the tight control installed within Lidl through the ‘extensive espionage’ (appendix 1) it is implied that the employees do not have the culture of the organization within their underlying assumptions and therefore still need to be regulated.It can thus be argued that the reason Lidl spied on its employees was to find out detailed information to see whether they were the right people to keep on and to be able to control in order to fulfil the goals and values of the organization. This is supported by appendix 1. 1 stating that the new leader ‘h olds the company in tight reins, on behalf of Dieter Schwarz’. As one of the employees in the supporting article says that when ‘one needs the money, one lets many things pass’ therefore strengthening the argument above. However, looking into the idea about Fordism (Dick P. Ellis S. 2006) where the labour force is unskilled and the actions carried out by employees standardized we can relate it to the case-study. Although the situation in Lidl isn’t exactly the same as it is not a production line, there are similarities in that the tasks are simple and can be controlled easily. This is why it may not be necessary for the employees working on the shop floor to buy into the culture of the organization in order for it to be carried through and the goals achieved. However, in Lidl, even the managers are held on ‘tights reins’ (appendix 1. ) with very few given some freedom. The power of the company is also centralized therefore portraying underlyin g assumptions (figure 2) of questioning trust, credibility and faith in competence. As a consequence of the analysis of the culture of Lidl, we are able to make further conclusions within the ethics aspect of the essay. From the basic assumptions of the organization that, below the higher management level everything is to be tightly controlled and no room left for mistakes (which in turn means the employees have to do everything according to the rules and ot develop own ideas or ways of carrying out tasks), it is now much more evident that the reason behind the monitoring was a form of control over employees and not ‘to establish possible abnormal behaviour’. This brings us closer to drawing the conclusion that the surveillance was unethical and that Lidl as a company have very few ethical considerations with their managerial actions. It also means that the culture aspect of the organization will cause further stress to the employees and therefore presenting Lidl as a v ery unmoral organization.As is portrayed from all the presented evidence, the actions carried out and strategies implemented lack in ethical consideration. Looking at sources of surveillance within media, the consistently negative language choice reflects that the attitude towards surveillance in general is that it is a breach of privacy. Especially in the case of Lidl, who do not seem to care about the human aspect of their employees and appear to just be worried about profits, the surveillance carried out was unnecessary and seemingly not for the reasons that the firm puts forward.Through this issue, and others highlighted in the article it seems that there are many underlying issues within Lidl that need to be addressed and perhaps a form of culture change needs to occur whilst the organization amends its values and goals. Appendix 1 German supermarket chain Lidl accused of snooping on staff * Kate Connolly in Berlin * The Guardian, Thursday March 27 2008 Lidl was accused of reco rding how many times staff went to the toilet, as well as intimate details of their personal lives.Photograph: Graham Turner The German discount supermarket chain Lidl has been accused of spying on its employees, including recording how many times they went to the toilet as well as details about their love lives, personal finances and menstrual cycles. An investigation by the German news magazine Stern uncovered an extensive espionage system in its shops across Germany. It obtained hundreds of pages of documents gathered by detectives allegedly employed by the chain to find out about its staff.The surveillance took place via mini-video cameras installed by detectives. The official reason given to store managers was to reduce shoplifting. Critics have accused Lidl of using â€Å"Stasi methods†, referring to the secret police of the former communist East German state who kept track of the most banal and intimate details of hundreds of thousands of citizens' lives. The detective s' records include details of precisely where employees had tattoos as well as information about their friends. â€Å"Her circle of friends consists mainly of drug addicts,† reads one record.The detectives also had the task of identifying which employees appeared to be â€Å"incapable† or â€Å"introverted and naive†. While most incidents seem to have occurred in Germany, the most shocking one allegedly occurred at a Lidl store in the Czech Republic, where a female worker was forbidden to go to the toilet during working hours. An internal memorandum, which is now the centre of a court case in the republic, allegedly advised staff that â€Å"female workers who have their periods may go to the toilet now and again, but to enjoy this privilege they should wear a visible headband†.Recording how a German employee identified as Frau M spent her break, one report read: â€Å"Frau M wanted to make a call with her mobile phone at 14. 05 †¦ She received the r ecorded message that she only had 85 cents left on her prepaid mobile. She managed to reach a friend with whom she would like to cook this evening, but on condition that her wage had been paid into her bank, because she would otherwise not have enough money to go shopping. † A Hamburg labour lawyer, Klaus Muller-Knapp, said the transcripts were â€Å"scandalous to the highest degree† and breached laws on freedom of expression.Human rights groups and trade unions pledged to take up the case. While denying any knowledge of the Czech case, Lidl, which has more than 7,500 stores in 24 countries, including Britain, confirmed that surveillance had taken place in Germany. It said the purpose was â€Å"not to monitor staff, but to establish possible abnormal behaviour†. It added that in retrospect the company distanced itself from the transcripts. â€Å"The references and observations are not in keeping †¦ with our understanding of how people should treat each othe r. † Source: http://www. uardian. co. uk/world/2008/mar/27/germany. supermarkets Appendix 1. 1 – Supporting information on Lidl UNI Commerce Jan Furstenborg 1 March 2004 The Schwarz Group (Lidl) There are few retailers that can match the Schwarz Group’s fast and aggressive expansion on the European markets. The German retailer was number 25 in world rankings in 2002 with estimated sales of 21,6491 Billion USD. The Schwarz Group’s discounter chain Lidl sold for an estimated 15. 92 Billion Euro in 2002. Lidl’s sales in 2003 are estimated to reach 203 Billion Euro (22 Bill USD).As a comparison, the closest competitor and world leader among the hard discounters – Aldi, which consists of Aldi Nord and Aldi Sud – ranked number 11 with estimated sales of 33,7134 Billion USD. Lidl Through an aggressive price policy, Lidl tries to take market shares particularly from its main competitor Aldi. Spectacular special offers give the impression of pa rticularly low prices, but normally they are applied only for short periods of time. Both competitors and consumer representatives have criticised the company for this approach, which they consider to be misleading and unserious marketing.In Spain, the consumers’ organisation OCU reacted sharply when Lidl used its name in advertising, telling that they had been found by OCU to have the lowest prices. OCU called this â€Å"intolerable conduct†. 20 Suppliers are under hard pressure when Lidl is pushing prices down. â€Å"Whereas the deeply catholic Aldi-brothers become unpleasant only when there are quality problems, but otherwise are fair with their suppliers, the Lidl buyers exert enormous pressure†, writes Managermagazin. 23 As Lidl is a very large buyer, few suppliers can afford to tell them off.Longer shop opening hours than Aldi is another of Lidl’s German competition approaches. When the Aldi stores close at 14. 00, Lidl keeps its doors open until 20 . 00. Managermagazin says that this is made possible by the 20 per cent lower wages that Lidl is paying. The total amount of working hours that are allocated to a Lidl store are tied to turnover, which means that cashiers can be pressed to work additional hours without pay. Employment conditions and labour relations in Lidl in Germany In Lidl, management by pressure and fear is the approach to handling human resources.Hierarchies are strict, and creativity and initiative are discouraged. Management demands permanent availability from the personnel, and when someone gets ill, he or she can expect a home visit by a supervisor. „For years she had stood out with all of this, the humiliations by customers, the constant lack of confidenceâ€Å", writes Suddeutsche Zeitung about a discussion with a former Lidl cashier, who worked ten years for the company. „When one was ill, one had to visit the district supervisor. After work, in her store, coats, handbags and cars were inspe cted. Then I came always without a coat or handbag, I was afraid that they would put something into themâ€Å", the ex-worker said: „One had to be on the job 15 minutes before the working time began. On Fridays, one did often not yet know when one should work on Monday. â€Å" As a punishment, one could be placed for weeks in a store which was 80 kilometres away, the woman said. The cash machines are used to control the workers. There are almost only women workers at Lidl, most of them part-timers, many divorced, single parents, from the former GDR. â€Å"Then nobody protests.When one needs the money, one lets many things pass†, says the former Lidl worker, who was interviewed by Suddeutsche Zeitung on the conditions of strict anonymity. Looking at her hands she says to the newspaper: â€Å"I know from what Dieter Schwarz has become so rich†. A typical Lidl store in Germany employs between 10 and 12 staff. The cashiers, who often work part time, are paid accord ing to tariffs. Their wages are on average 20 per cent lower than in Aldi, where the workers have additional wage benefits in addition to the basic minimum.Not surprisingly, like Wal-Mart, Lidl goes to great lengths to keep trade unions out. When ver. di tries to establish works councils, management moves fast to destroy these attempts. Workers are scared up by management – â€Å"and we can only protect shop stewards† says ver. di representative Christian Paulowitsch from Stuttgart to Suddeutsche Zeitung. In 2002, ver. di worked particularly hard to organise in Lidl. To make it impossible for the union to establish Works Councils (Gesamtbetriebsrat), management grouped the stores into more than 400 ‘independent’ companies.When the workers in seven Lidl stores in a region of Germany were invited to a meeting to set up an election committee for the works council election, nobody came. The workers had been invited by the company on the same day to an internal training session. Instead, managers and regional supervisors sat as a threatening panel in the meeting room. â€Å"The message was clear†, says ver. di’s regional secretary in Hamm, Norbert Glassman. â€Å"Who comes, will be shaved away†. When union representatives have tried to make Dieter Schwarz himself to intervene, he has let them be told that he has pulled back from operative management.A ver. di representative said to Suddeutsche Zeitung that strictly legally he is out, but â€Å"as before, he is the godfather. † Christian Paulowitsch says: â€Å"He has never yet dirtied his fingers† â€Å"Schwarz gave over the management of his empire simultaneously to two chief executives, but still workers tell about how his presence in the stores can still be felt, unchanged: In many warehouses and many stores, he has already showed up unexpectedly, to look after his rights. SOURCE: http://www. union-network. org Bibliography Aiello, J. R. , & Svec, C. M. (1993). Computer monitoring of work performance: Extending the social facilitation framework to electronic presence†, Journal of Applied Social Psychology Ballinger, G. A. (2002) â€Å"Privacy and procedural justice reactions to internet monitoring under different job roles and task deviance conditions: a field experiment†, Purdue University, found in: Organizational Behaviour/Organizational Theory Track Cartwright, S. Cooper, C. L. (1997) Managing Workplace Stress, London and Newbury Park, Sage Publications Chryssides, G. D. , Kaler, J. H. (1999) Introduction to Business Ethics, London, International Thompson Business PressCrandall, R. Perrewe, P. L (1995) Occupational Stress, Washington, DC: Taylor & Francis Dick, P. Ellis, S. (2006) Introduction to Organizational Behaviour, Maidenhead, McGraw Hill Education Nebeker, D. M. and Tatum, B. C. (1993) â€Å"The effects of computer monitoring, standards and rewards on work performance, job satisfaction and stress†, Journal of Applied Social Psychology Hatch, M. J. (1993) â€Å"The dynamics of organizational culture†, Academy of Management Review Marx, G. T. (1998) â€Å"Ethics for the new surveillance†, The Information Society Murray, D. (1997) Ethics in Organizations, London, Kogan Page: Coopers and LybrandParker, M. (1998) Ethics and organizations, London, Sage Robbins, S. (1998) Organisational Behaviour: Concepts, Controversies and Applications, New Jersey: Prentice Hall Sewell G. Barker J. R. (2004) â€Å"Neither good, nor bad, but dangerous: Surveillance as an ethical paradox†, Ethics and Information Technology Somers, M. J (2004) â€Å"Ethical Codes of Conduct and Organizational Context: A Study of the Relationship between Codes of Conduct, Employee Behaviour and Organizational Values†, Journal of Business Ethics Wilson F. M. (2004) Organizational Behaviour and Work, Oxford, Oxford University Press

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The Kiss - Essay Example She sees his continuation of desire as a weakness, her ability to pull away a sign of strength. Therefore, she views him with pity, her own strength giving her a feeling of superiority. She has discovered that the experience was not overwhelming, that she could maintain her own control during the event and that within this she has conquered her own thoughts about the possibility of having the imposition of desire. She says â€Å"she was pleased to discover that it was an unexceptional experience†, thus she finds that the experience did not affect her in such a way that she would become a victim of it (Perkins and Perkins 2539). As she turns away, her reminiscent comments suggest that she has had a profound moment, but not through the sensuality of the kiss, but through the realization that she is immune to the intent of the kiss. Her power is in not giving into her desire, her control through her detachment. Thus, she now knows how to remain in power and in control. Works Cite d Perkins, George, and Barbara Perkins, editors. The American Tradition in Literature, Volume II, 12th edition. New York: McGraw-Hill, 2007

America's Eating and Farming Disorder Essay Example | Topics and Well Written Essays - 750 words

America's Eating and Farming Disorder - Essay Example A country with a diet tradition does not require laws to govern their meals. Some authors claimed people could eat more meat and lose weight by avoiding bread and pasta. These are high protein, low carbohydrate diets, but these carbohydrates were eaten precisely to stay slim. New research tried to explain eating fat does not make people fat, and within a short time, bread and pasta were restored in supermarkets and restaurants. These changes in eating habits could not have occurred if the culture had deep rooted traditions about food and eating (2). These food faddists have kept increasing and are responsible for the dietary confusion among people. Countries such as France and Italy choose their dinner on the basis of pleasure and tradition and can eat â€Å"unhealthy† foods and remain healthier and slimmer than the Americans. The supermarkets have a section of garden fruits and vegetables and a meat section in the rear. They represent a wide range of biodiversity, with stocks of plants and animals (16). A majority of foods in supermarkets come from processed corn. This forms the industrial food chain and feeds the people most of the times. Even animals such as turkey, lambs and chicken are fed on corn; therefore America survives on corn (18). Soft drinks and sodas are sweetened with high fructose corn syrup. Corn has conquered most diets in America and the world and occupies a bigger percentage of the food chain. Foods such as hamburgers and Gatorade begin from corn. Through photosynthesis, a large percentage of carbon in the air is utilized by corn. This is then passed to the human body through meals. American botanists have cross bred corn to produce hybrids and farmers only have to buy seeds every spring instead of relying on natural reproduction of the plants (31). This process of producing excess corn does not have huge benefits to the farmer. Naylor is a corn farmer, who can barely support the people living on the farm and has to contribute to the food chain (36). Scientists have produced genetically modified organisms (GMOs), which are more expensive. They have high yields, but the profits have to cover for the high purchase prices. The high production has outrun the demand, which keeps the prices low. The farmers only have the option of producing more corn and rely on government subsidies for survival. Agricultural corporations like ADM and Cargill gain the primary benefits of the industrial food chain. They purchase cheap corn from the farmers and process it into high valued corn products that flood supermarkets and other food stores. In the olden days, farmers used horses for labor. The greenbelt was lined with ranches for horses and other animals. The introduction of tractors phased out the horses, and the ranches disappeared. Cattle and other animals were fattened on feedlots with corn (41). They are not allowed to feed on grass, and their meat has a high percentage of dangerous fat. These fats and bacteria are passed to humans, who prefer fattened beef due to its tenderness. Artificial fertilizer was applied to corn fields to supplement the fertility of Iowa soil. Soil fertility has shifted from reliance on the sun to reliance on fossil fuels. These chemical elements have destroyed the natural soil fertility and are passed over to the human body when they consume corn (45). Synthetic fertilizers phased

Own Memories of Learning to Read or Write Essay Example | Topics and Well Written Essays - 500 words

Own Memories of Learning to Read or Write - Essay Example I remember that my parents used to subscribe to young children's magazines for me. They were stories that were silly about turtles or butterflies or the basic type of scenario for a children's book. However, they were also stories that had morals to them. I remember being read to almost every evening by my dad, a magazine that was one of my favorites. I looked forward to those magazines not only because my father would be reading me something new but also I got the mail. I enjoyed these stories and was never ready for bedtime until I had heard my story. When looking back on the instant that I began to really remember learning to read was not really reading at all. Instead, it was recollecting. I remember my grandmother reading me my favorite story. It was a book that I would always try to talk someone into reading to me. While she was reading the story, I had heard it so much that I basically had it memorized. When she stumbled upon some of the words or did not read it completely correct as I had had it memorized, I told her, â€Å"Grandma, that is not what it says there.† She would give me a puzzled look and have to correct herself to my own personal satisfaction but she was amazed at my memory of the story almost verbatim. That was the first memory I have of a milestone that taught me how to read. It was not exactly what one would call reading, but it was through word recognition. When I think back to learning how to read, I realize how differently I learned based on that milestone. While I was a fairly decent student growing up, I had my own methods of learning to read and expand vocabulary. Back then, it was a big deal to teach phonics in the classroom at a young age. This then would place emphasis on learning how to sound out words. I really struggled with phonics.

Farmland Drainage System Assignment Example | Topics and Well Written Essays - 500 words

Farmland Drainage System - Assignment Example The developers of the system have a crucial role in determining which materials are the most environmentally friendly to be used within the system. They determine what implements are the most environmentally friendly at the most affordable price. The aim of the project is to minimize costs and increase efficiency of land use. The financiers of the projects have a crucial role in determining whether the implements used to create the system are environmentally friendly to be consumed by other users. However, they make this decision based on the profitability of the available options. It is crucial that they maintain an objective approach towards their responsibility to the society through CSR. The farmers who may potentially implement this drainage system have the final say as to whether they have all the facts to make an informed decision as pertains the effects the system would have on their land and their productivity. Environmental Pollution is one of the greater problems facing societies worldwide. It is said that environmental pollution (air pollution to be precise) causes 20% of deaths around the world annually, according to data gathered by the World Health Organization in partnership with the World Bank. Air pollution through carbon emissions from factories, automobiles and the day-to-day activities of the human race affects the ozone layer in negative ways. This pollution has led to the intoxication of clouds, leading to acid rain. This kind of rain water is detrimental for farm use and as such, there has to be consideration of the location of the land on which the drainage system would be used. Owing to pollution, global warming has resulted in the drastic change in weather patterns. The normal seasonal patterns have been affected in terms of their timing and their severity. Summers have been found to be extremely hot while winters have been extremely cold. This situation may impede the effective use of the drainage system. It

The Worldwide Influence of Electronic Commerce Essay

The Worldwide Influence of Electronic Commerce - Essay Example Electronic commerce, EC, e-commerce or e-commerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange (EDI), automated inventory management systems, and automated data collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, e-books, databases, and mobile phones. (http://en.wikipedia.org/wiki/E-commerce) Today, it has been proved that opening a website or getting a large number of hits on them is not enough to get the real business - for example, costs and revenues are also countable and not just website hits. An E-commerce business requires special consideration. On the other hand, it is essential to remember that all the business practices that apply in general business are not normally applicable to electronic commence. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. A customer can order items from a vendor's Web site, paying with a credit card (the customer enters account information via the computer) or with a previously established "cybercash" account. The transaction information is transmitted (usually by modem) to a financial institution for payment clearance and to the vendor for order fulfillment. Personal and account information is kept confidential through the use of "secured transactions" that use encryption technology.

Characteristics of Personal Mastery and Effective Team Learning Essay - 1

Characteristics of Personal Mastery and Effective Team Learning - Essay Example As the paper stresses learning organizations help all people to continuously expand their capacities to create results that they truly desire, and new and extensive ways of thinking are nourished, facilitates collective aspirations and constant learning to learn together. Thus, contemporary management believes that organizational learning is a multidimensional process, and is not possible through traditional one-way thinking. Personal mastery and team learning are two competencies that help employees to improve their awareness and realization of management tasks and decision making. This awareness and learning will further help managers to maximize the potential of their employees; to achieve optimum results; encourage employees to think creatively and analyse situations from different perspectives. From the report it is clear that the concept of personal mastery involves cultivation of personal impetus to continually learn how actions affect an individual’s external and internal world. Without an attempt to gain personal mastery, individuals will never realize the root cause of issues and problems that do not seem to have any solution; individuals tend to view these issues and problems as highly complex and intertwined and impossible to understand or resolve. Learning is the fundamental ground to personal mastery, which should eventually and continually lead to re-creating oneself. A continuous process of learning helps individuals to bring about a paradigm shift in their thinking and approach, and help in achieving goals that once seemed unachievable.

Rituals and festivals Essay Example for Free

Rituals and festivals Essay Rituals and festivals have been a part of traditional European life for many years. They involved all religions, social classes and happened in almost all areas throughout Europe. Back in these times, there were no forms of entertainment like television, cell phones and video games. People depended on one another to entertain themselves. People in Europe would also be punished or tortured in front of the whole town to control public outbursts. An example of this is known as charivari. Some of these festivals and rituals were for political purposes too. Festivals and rituals of traditional European society mainly served as enjoyment, enforcement of public rules, and political purposes in daily life. Festivals and rituals were a type of fun and entertainment for Europeans. In a painting by Pieter Brueghel the Elder, it shows a picture of Europeans at a carnival, enjoying the days before Lent. Usually the days before lent people indulge themselves with alcohol. In the painting, it shows a man wearing a robe with a bucket as a crown of thorns and a stick as his cane. Jesus Christ is being mocked by representing the violence of Lent. This shows that the people are just enjoying the carnival because they are mocking their ruler (Wikipedia). The picture also shows people running around with drinks and food and also playing games with each other (Doc. 3). In a document by R. Lassels, a French traveler, he comments on Italian Carnival customs. He states â€Å"All this festival activity is allowed the Italians that they may give a little vent to their spirits, which have been stifled for a whole year and are ready to choke with gravity and melancholy† (Doc. 5). Since Lassels is from France, it means he really does not know Italians. So the fact that he said that the Italians really enjoy festivals is true because he could tell when he saw them at the carnival since he does not really know them (POV). In a comment made by Baltasar Rusow, a Lutheran pastor, he talks about the saint’s feast day festival. In one part of his comment, he states â€Å"Around these bonfires people danced, sang and leapt with great pleasure, and did not spare the bagpipes† (Doc. 2). This quote shows that the Europeans were enjoying the festival. Baltasar Rusow is a Lutheran pastor, so since it was the saint’s day feast, he probably was there so he saw first-hand how happy the Europeans actually were (POV). Festivals and rituals let Europeans forget all the bad and have fun with each other. When someone did something wrong in a town, the whole village would come and punish them too. In a  stang song from Lincolnshire England, they talked about a man who beat his wife and what they did to him. The song reads â€Å"Old Abram Higback has been beating his good woman; but he neither told her for what or for why, but he up with his fist, and blackened her eye. Now all ye old women, and old women kind, get together and be of a mind; collar him and take him to the out-house, and shove him in. Now if that does not mend his manners, then take his skin to the tanners† (Doc. 9). This shows that if one person is in trouble or was being abused, the whole town would help you get payback. If there were no rituals then he would have gotten away with it. There were also rituals such as charivari that punished Europeans for crimes. Charivari is also known as riding stang. A Russian official wrote about a woman who was ill after her punishment. He stated â€Å"A village policemen brought her before the village assembly, where they hung on her neck the basket of berries she had gathered, and the entire commune led her through the village streets with shout, laughter, songs, and dancing to the noise of washtubs, frying pans, and bells† (Doc. 10). Since the man was the officer that wrote the report, he may have been bias because he may have stretched the truth to make the situation worse than it actually was (POV). If there was not any ritual of punishment, the lady may have done it again. It shows the rest of the people what will happen to them if they commit a similar crime. Punishments for offenses and crimes were often public and embarrassing. Charivari was a very scary thing for a person. Elizabeth Gaskell, an English author, talked about a woman who forced to ride stang after abusing the other sex. She said â€Å"They hunt the delinquent and mount her on their horse astride with her face to the tail. So they parade her through the nearest village or town, drowning her scolding and clamour with the noise of frying pans, just as you would scare a swarm of bees† (Doc. 8). The purpose of riding was embarrassment. It makes an impact on the suspect and the rest of the town. This allowed the people in the town to enforce laws. Europeans also used rituals and festivals to help support political ideas. A man named Giovanni di Carlo, a Dominican monk, wrote about when rich fathers and their sons would switch positions so the sons will know what to do when they are older. Giovanni says â€Å"their very sons had put on their clothes and the sons had learned all of their gestures, copying each and every one of  their actions and habits in an admirable way† (Doc. 1). The sons learn everything about their father, even the clothes they wear. It gives the father a chance to know what the sons go through and the sons to know how their father’s lives are. If this ritual was not in place, then the sons wouldn’t know what to expect when they are older or they wouldn’t have been able to bond with their dad. Henry Bourne, a man from Great Britain, commented on the rituals in the Scilly Islands. Henry states â€Å"The servant and his master are alike and everything is done with an equal freedom† (Doc. 6). Since Henry is not from Scilly Bourne, he does not know for sure if the servants are treated fairly, making his point bias (POV). This quote shows that the king treats his servant like family because it is a ritual. A police inspector from Toulouse, France showed that certain festivals or arguments had a specific goal. The police officer said â€Å"When a royalist widower of the Couteliers neighborhood remarried, he began receiving raucous visits night after night. Most people who took too active a part were sent to the police court. But that sort of prosecution was not very intimidating† (Doc. 7). This quote is saying that people really respect rituals and customs and if someone is going to break them they will be punished. People really cared about rituals and used festivals and punishment to show that they need to be followed. Festivals and rituals of traditional European society mainly served as enjoyment, enforcement of public rules, and political purposes in daily life.

About netbook

About netbook 1. Introduction A netbook is a laptop computer which has a screen of approximately 10 inches from corner to corner; it also has a slower processor compared with larger sized laptops. They are mainly designed for basic tasks such as internet browsing and word processing. 1 Between 2007 and 2008, the worldwide sale of netbook computers has jumped from approximately 400,000 to 11.4 million units. This market is clearly growing with this figure being forecast to become even larger with a 189% increase to 21.5 million units in 20092. This growth is mainly due to the shifting buying pattern of the public to netbooks from notebooks and laptops. Nokia has had huge success with its mobile phone technology and as the market leader it has presence in â€Å"every segment† of the mobile phone market3. Nokias highly innovative research and development efforts have allowed the company to remain ahead of the competition. It now looks to diversify and add to its product line by introducing its new booklet computer, the â€Å"Nokia 3G Booklet†. The objective of this report is to analyse the three aspects of the UK marketing environment with regards to the Nokia 3G Booklet following the recent launch of the product. The report will conclude to whether this new class of product is likely be a success for Nokia in the UK. 2. Method The report will look at the three marketing environments: micro environment, macro environment and internal environment and will then make a conclusion to whether the Nokia 3G Booklet is likely to be a success in the UK. To carry out this analysis; various background information was gathered about the computer industry. This information was collected from internet resources, textbooks, and lecture notes. The following models were used to elucidate the findings: DEEPLIST analysis Porters Five Force Model SWOT analysis 3. Analysis The three aspects of the marketing environment which will be analysed, with regards to Nokias introduction of the Nokia 3G Booklet, are the micro environment, the macro environment and the internal environment. 4.1 Macro environment The macro environment is â€Å"The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with customers†. (Harker, 2009:p602) A DEEPLIST analysis has been used to examine the effects of demographics, economic, environmental, political, legal and technological factors upon the product. Demographics With large numbers of students requiring computers which are lighter and more mobile than notebooks to take to lectures, it is clear that the student demographic is likely to buy netbooks. The netbooks are also likely to be popular with businessmen who need to be able to take their work wherever they go. These products may also become more popular with an aging population since they are much easier to carry about than bigger laptops. In addition, these laptops are only designed for simple tasks and this demographic is unlikely to use these computers for complex tasks. Economic The world has just had an economic meltdown over the past year, however there are clear signs of recovery, with the US, France and Germany now technically out of recession. The UK is still in recession with a GDP of -0.3%. The government has issued a Consumer Price Index of a 1.5%. Environmental The netbooks are much smaller than most laptops and notebooks and thus need fewer materials to manufacture. The light weight also means that there is less of a carbon footprint with regards to shipping. Netbooks are also extremely efficient; requiring only 30 watts compared with 65 watts in a notebook meaning that a great deal of power is saved if netbooks are used as opposed to bigger computers. Netbooks are now considered to be much more of a disposable technology due to their low price. Thus, whenever the technology may become relatively out-dated, consumers are likely to purchase another, resulting in an increased amount of wastage of obsolete products and therefore an increased amount of environmental damage. The netbook computers are also considered as a supplementary computer. Although netbooks consume less energy, they are also made with the same toxic materials as other computers and with no push to change this from manufacturers, disposal of the netbooks is likely to remain harmful to the environment.4 Thus, weighing up the costs and benefits of the netbooks in comparison with other laptops, they are much more environmentally friendly than many of their counterparts such as notebooks and desktop computers. Their lighter design and low power consumption mean they are also cheaper to produce and operate. Political/Legal Nokia may find it easier to break into the European market than America. This would be due to the fact that Nokia is a European company with strong market penetration of its mobile telephony products. The EU would likely support the company more than it would for Apple. Technological Nokia has now included a 3G and GPS, allowing customers to connect almost anywhere and view their position on a map. The 3G Booklet now also has the ability to send SMS messages. The Booklet is also one of the first computers to include windows 7. These new features are likely to enhance the attraction of the products for potential customers. 4.2 Micro environment â€Å"The actors close to the company that affect its ability to serve its customers the company, the suppliers, marketing intermediaries, customer markets, competitors and publics†, (Harker, 2009:p602) Porters Five Force Model (shown in appendix 2) will be used to analyse the micro environment for the Nokia 3G Booklet. Existing Competitors The netbook market is extremely competitive, with the main competition shown in appendix 1. However, the market is expected to grow by 189% in 2009 so there should be room for additional products. The main competition in the market is from Asus whose closest product by comparison is the Asus EEE PC 1005HA Seashell Netbook. This product is just over half the expected price of the Nokia 3G Booklet and has almost the exact same specifications. For instance, both netbooks have a 1GB of RAM memory. The high price tag on the Nokia 3G Booklet also brings the computer into competition with notebook computers which have much higher specifications and even still is a high price by comparison. Nokia have also re-named their product as a â€Å"Booklet† to distinguish itself from the competition. Nokia looks to emulate the success of Apple by breaking into the market as a premium quality product. It appears that Nokia have deliberately designed the product to mimic the features of the Macbook and thus presenting a better quality due to the already perceived quality of Apple. The main problem for Nokia is they have targeted a premium market for computers. This suggests that if the customer was going to buy a high end product then they will be willing to spend an extra  £200 to purchase an Apple Macbook, which already has a huge name for itself in terms of quality. Threat of new Entrants The Nokia 3G Booklet is a new entrant into the notebook market. Threat of new Substitutes There have been rumours recently of an Apple Macbook Touch which is in the same price region as the Nokia 3G Booklet. This product is essentially a touch screen Apple Macbook. This technology has already been implemented into Apples iphone; which was a huge seller. For customers looking for a computer, they may be willing to experiment and purchase this new product from Apple because of the strength of the brand. This would reduce the number of customers of Nokia substantially if the product were to catch on. Bargaining power of suppliers Key components which are used to produce the Nokia 3G Booklets may be fairly limited, especially since the competitors are also looking to buy the same materials. Bargaining power of customers In the event that the Booklets would not be as popular as previously assumed, it is highly likely that Nokia would reduce the price of the product. 4.3 The Internal Environment Employees Nokia may struggle in the near future as recent news has emerged that the company plans to lay off 550 employees working in the research and development department of the company. This could result in the company being much less innovative in producing new products. 5. Conclusions The SWOT analysis (see appendix 3) for the Nokia 3G Booklet Booklet illustrates that the products main strength is its brand name and loyalty gained from its large presence in the mobile phone market. The company can also be seen as being innovative with its new GPS, 3G and SMS functions being integrated into the machines. The numbers of netbooks being sold are predicted to grow in the next few years, giving Nokia the opportunity to establish itself in the computer market. Apple, Acer and Asus are the main current competitors to Nokias new product. Acer and Asus appear to be targeting the low end of the computer market and Apple the high end of the spectrum. This leaves a gap in the market for Nokia to target consumers who wish a better quality product with a better brand name than Acer and Asus, but who do not want to pay the higher price of a Macbook. Thus, from the arguments drawn up from this report for and against the likely hood of success for the Nokia 3G Booklet; the product is likely to be a success in the UK market, with the next section giving recommendations as to how Nokia could increase its chances of success. 6. Recommendations The Nokia 3G Booklet is a newcomer to the computer market and therefore cannot rely solely upon its strong brand image to succeed. This report recommends the following actions in order for the product to be more successful in the UK market: Nokia should lower the price of the product due to the availability of competitors products with similar technological specifications, yet a much lower price. The price should be reduced, however should still be higher than the majority of the competition to maintain the high perceived value of the product. Increase CPU performance to speed up computer. This will attract more customers who wish to run applications much quicker. 7. References 13rdalbum, (2009) â€Å"Difference between notebooks and netbooks† http://forums.cnet.com/5208-19680_102-0.html?threadID=313546start=15#2890973 2Dylan McGrath, (2009) â€Å"Analysis: Did Intel underestimate netbook success?† http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=212701251] 3Andrew Mathew â€Å"Nokia Mobile Phones Market Leader, Undoubtedly† http://www.buzzle.com/articles/nokia-mobile-phones-market-leader-undoubtedly.html 4Jaymi Heimbuch, (2009) â€Å"Are Netbooks Green? 6 Pros and Cons http://www.treehugger.com/files/2009/08/are-netbooks-green-6-pros-and-cons.php 5Nokia, (2009) â€Å"Research† http://www.nokia.com/about-nokia/research/research2 Office for National Statistics, (2009) â€Å"Latest Indicators) http://www.statistics.gov.uk/instantfigures.asp ERcomputers, (2009) â€Å"Laptop and Notebook Overheating† http://www.ercomputers.co.uk/services/laptop-and-notebook-overheating.html Andreas G, (2009) â€Å"Acer leading netbook market, ASUS close second†http://www.nordichardware.com/news,8715.html Acer, (2009) â€Å"Acer Aspire One 751† http://www.amazon.co.uk/Acer-Aspire-11-6-Inch-Netbook-Battery/dp/B002J9GGYO/ref=sr_1_4?ie=UTF8s=electronicsqid=1258795325sr=8-4 Nokia, (2009) â€Å"Nokia 3G Booklet Features† http://europe.nokia.com/find-products/mini-laptops/nokia-booklet-3g/features#windows Desire Athow, (2009) â€Å"Asus EEE PC 1005HA Seashell Netbook Review† http://www.itproportal.com/portal/reviews/article/2009/8/18/asus-eee-pc-1005ha-seashell-netbook-review/ Macbook Touch, (2009) â€Å"Macbook Touch† http://macbooktouch.com/ Pete Cashmore, (2009)Apple Tablet May Launch in September http://mashable.com/2009/07/27/apple-tablet/ Czech Airlines (2009)â€Å"Porters Five forces model† http://student.dcu.ie/~slejhad2/pics/porter.jpg Dan Ackerman, (2009)â€Å"Nokia Booklet 3G (black) Laptop reviews†http://reviews.cnet.com/laptops/nokia-booklet-3g-black/4505-3121_7-33777243.html?tag=content;col1 PhoneArena Team, (2009) â€Å"Nokia fires 550 employees of its RD division† http://www.phonearena.com/htmls/Nokia-fires-550-employees-of-its-R-D-division-article-a_8022.html

Canadian Press Coverage in the Middle East :: Canada Media Middle East News Essays

Canadian Press Coverage in the Middle East In December 1985, the Canadian press reported the death by suicide of hundreds of field mice in the Middle East. In an apparently instinctive reaction to a problem of over-population, the mice willfully plunged to their doom off the cliffs of the Golan Heights. This bizarre story was the subject not only of straight news coverage in the Canadian press, but also of an editorial in the Globe and Mail on December 20. On November 1, 1985, the Globe and Mail also ran a photograph of a visiting Roman Catholic priest from Brazil, saying prayers on the banks of the Jordan River at the site where Christ is said to have been baptized. Standing alertly near the priest was an Israeli soldier with a rifle slung over his shoulder, his eyes carefully scanning Jordanian territory across the river. For the analyst of the media and media image-making, these rather unusual press items raise an interesting question about news selection and presentation by the editorial departments of the daily press. Had the mice toppled off Mount Kilimanjaro would this essentially scientific story about animal behavior have found its way so prominently into the Canadian press? Had the priest been peacefully saying mass on the Mountain would this religious item have been deemed worthy of coverage? Or was it the newspapers' sense of the irony of these events, of their news value as symbols depicting the pervasive conflict and violence we have come to associate with the Middle East that led to their selection for publication from the reams of teletype endlessly flowing into the editorial departments of the Canadian press? It would seem that even when the subject matter is scientific or religious--about mice or monsignors--the press is inclined to remind its readers of the inherently violent nature o f the Middle East, and a fundamentally negative image is developed or reinforced. It is, Canadians are told in effect, a region so bleak and hopeless that even its despairing mice are driven to take their lives. The purpose of this study is to examine in an empirical fashion Canadian daily press coverage of the Middle East to establish, inter alias, what type of image of the region and of its principal actors (Israel, the Palestinians and the Arab states) is, in fact, resented to the Canadian reader and what impact, if any, the character of that coverage has had on the shaping of Canadian foreign policy.

The Spanish Influenza Epidemic :: Journalism Epidemics Health Essays

The Spanish Influenza Epidemic Los Angeles, October 28--The effects of the Spanish influenza outbreak from its date of original contamination, September 13(1), to now have been widespread and horrific. With more than 4500 new cases being reported today, the total for California is now above 60,000.(7) Not even two days prior to this printing, San Francisco witnessed its worst day, with over 2000 new cases reported accompanied by 96 deaths.(6) The once thought of "army epidemic" now has a firm grip on civilian life. Following a trend set by many East coast cities over a month ago, many public facilities remain closed. Operational theaters and moving picture shows are now quite difficult to find, public schools are said to remain closed until at least November 6, and the City of Los Angeles' Liberty Fair has be postponed indefinitely.(5) Many churches have had to stop congregations and Sunday schools, and generally any unnecessary places of public gatherings have been shut down. Earlier this month the Balloon School in Arcadia tried taking preventative measures by enacting a quarantine of its students to the surrounding cities where no cases of influenza were reported.(3) The ban was lifted on October 5, with the school remaining clear of the epidemic. Employment has been an issue for not only citizens but employers. Many workers are unable to continue duty, while the unemployed are not being hired for fear of contamination. Only two weeks ago a call for civil service workers from Los Angeles to Washington D.C. was halted until the epidemic calms down, not only hurting civilians looking for work but also impairing the United States military machine in its effort to win the war. The specific agent responsible for this outbreak is still unknown, but the symptoms seem to be clear. As quoted from Surgeon General Blue, "The disease has a sudden onset ... people are stricken on the streets, while at work in factories, shipyards, offices, and elsewhere." He continues, saying "First there is a chill, then fever with temperature from 101 to 103, headache, backache, reddening and running of the eyes, pains and aches all over the body, and general prostration." It is commonly suggested that if feeling these symptoms, one should quickly get into bed and isolate oneself, then call a physician. Common advice to prevent infection from this malady has been to stay active, eat well, sleep well, and spend as much time in open spaces as possible as to have the most amount of fresh air around. The Spanish Influenza Epidemic :: Journalism Epidemics Health Essays The Spanish Influenza Epidemic Los Angeles, October 28--The effects of the Spanish influenza outbreak from its date of original contamination, September 13(1), to now have been widespread and horrific. With more than 4500 new cases being reported today, the total for California is now above 60,000.(7) Not even two days prior to this printing, San Francisco witnessed its worst day, with over 2000 new cases reported accompanied by 96 deaths.(6) The once thought of "army epidemic" now has a firm grip on civilian life. Following a trend set by many East coast cities over a month ago, many public facilities remain closed. Operational theaters and moving picture shows are now quite difficult to find, public schools are said to remain closed until at least November 6, and the City of Los Angeles' Liberty Fair has be postponed indefinitely.(5) Many churches have had to stop congregations and Sunday schools, and generally any unnecessary places of public gatherings have been shut down. Earlier this month the Balloon School in Arcadia tried taking preventative measures by enacting a quarantine of its students to the surrounding cities where no cases of influenza were reported.(3) The ban was lifted on October 5, with the school remaining clear of the epidemic. Employment has been an issue for not only citizens but employers. Many workers are unable to continue duty, while the unemployed are not being hired for fear of contamination. Only two weeks ago a call for civil service workers from Los Angeles to Washington D.C. was halted until the epidemic calms down, not only hurting civilians looking for work but also impairing the United States military machine in its effort to win the war. The specific agent responsible for this outbreak is still unknown, but the symptoms seem to be clear. As quoted from Surgeon General Blue, "The disease has a sudden onset ... people are stricken on the streets, while at work in factories, shipyards, offices, and elsewhere." He continues, saying "First there is a chill, then fever with temperature from 101 to 103, headache, backache, reddening and running of the eyes, pains and aches all over the body, and general prostration." It is commonly suggested that if feeling these symptoms, one should quickly get into bed and isolate oneself, then call a physician. Common advice to prevent infection from this malady has been to stay active, eat well, sleep well, and spend as much time in open spaces as possible as to have the most amount of fresh air around.

Little Green Men Or Just Little Microscopic Organisms? :: essays research papers fc

Little Green Men or Just Little Microscopic Organisms? The question of life on Mars is a puzzle that has plagued many minds throughout the world. Life on Mars, though, is a reality. When you think of Martians, you think of little green men who are planning to invade Earth and destroy all human life, right? Well, some do and some do not. Though believing that there are little green men on Mars is just a fantasy, or is it? The kind of life that may have lived there is the kind you would never consider of giving the name "Martian" to. They are small organisms such as microbes or bacteria. Proof of this was found in a meteorite containing the fossils of the microscopic organisms intact. Two highly regarded chemistry professors from Stanford, Claude Maechling and Richard Zare, dissected three meteorites that were about 2 to 8 millimeters long and found trace elements of a big mumbo jumbo word— polycyclic aromatic hydrocarbons. That pretty much means that there once was a warmer climate and maybe even lakes or oceans. Life on Mars is now a real idea. The climate of Mars about 3.8 billion years ago was much similar to the young Earth. Microbes and bacteria probably sprouted everywhere in the warm and wet climate. Although now we only see a cold red planet, which was probably due to a collision of an astroid that would have set back the evolution process of Mars, causing it to be a harsh planet. A Viking spacecraft which landed on Mars in 1976 found that the planet was bathed in ultraviolet radiation, "intense enough so it would probably fry any microbe we know on this planet,"says Jack Farmer, an Ames researcher who calls himself an "exopaleontologist"—a searcher for fossils on other worlds. The redness of Mars is due to the chemical assault known as oxidation, which turns iron compounds into rust, and it would surely kill anything that sticks its head up. "So why do you still believe that there is life on Mars?" you say. Life on Mars is not located on the ultraviolet radiation oxidized surface. The microbes are found below it, probably located in the boiling hot springs, or in frozen time capsules. Life here on Earth are located in some strange places so why wouldn't the Martian microbes be found in strange places if they were trying to survive? Scientists have found bacteria here on Earth that were living inside rocks where they got all of their nourishment from the rocks and from some water. Martians probably do the same thing.

Types Of Food And Water Contamination Environmental Sciences Essay

About every individual twenty-four hours our universe additions a vegetarian. Most people become a vegetarian out of regard for our animate beings, some because merely dont like meat. First of all, biological meat is better for the environment. The animate beings at biological farms have a better life ; they can travel about freely, acquire outside and eat proper nutrient. Furthermore, biological farms do non utilize fertilisers, chemical supplies or cistron engineering, so the meat you are purchasing is really better for your ain wellness. You can acquire biological meat at whole nutrient and wellness nutrient shops, some farm stores, and biological meatmans and even the better supermarkets. The environment section of the Dutch authorities is back uping supermarkets to acquire biological nutrient and to put up a good run, because biological nutrient is still more expensive in the universe. The taint of nutrient by chemical jeopardies is a world-wide public wellness concern and is a taking cause of trade jobs internationally. Contamination may happen through environmental pollution of the air, H2O and dirt, such as the instance with toxic metals, PCBs and dioxins, or through the knowing usage of assorted chemicals, such as pesticides, carnal drugs and other agrochemicals. Physically taint occurs when objects that get into the nutrient point and this can class taint. 1.1.1 TYPE OF CONTAMINATED BY BIOLOGICAL Food can be contaminated by biological because there are two types of biological agents are pathogens and toxins. Sanitation in fixing and functioning nutrient will cut down taint by pathogens. Toxins are toxicant substances produced by pathogens and other organisation to protect nutrient from toxins, stored it in sealed, air-tight containers so to avoid the taint we must decontaminate the containers before opening them. In handling the job of biological it is assumed that there could be contaminated by personal of all open surfaces, and of go arounding air. The illness could be caused by taint that had occurred several yearss, or hebdomad earlier. In instance of biological onslaught there are certain direction that should for carried out for protection and decontamination of feeding, imbibing, nutrient service equipment and messing countries. The best manner to forestall biological taint is to make good sanitary and hygienic pattern. 1.1.2 TYPE OF CONTAMINATED BY CHEMICALLY Chemical nutrient taint refers to the presence in nutrient harmful chemicals and micro-organism which can do consumer unwellness. The chemical taint of nutrient as microbiological taint is under the nutrient borne unwellness. Largely the chemical taint is modified nutrient, or the nutrient ingredients from genetically modified being besides can organize the nutrient taint. The nutrient borne unwellness can caused by certain cleansing compounds, and sometimes by usage the improper containers ( pots ) for cooking or hive awaying nutrient. Sometimes drug besides are used in agribusiness chemicals to command the infestation of fruit and veggie. When a big sum of chemicals are used it can caused a serious nutrient borne unwellness. The full toxicant chemical and cleaning compound must be carefully stored and labeled and shop in country that separate from the nutrient point. The best manner to forestall chemical nutrient borne unwellness are all the fruit and vegetable must be rinse decent ly so that the chemical will destruct in the H2O. We can even utilize warm H2O or even a hot H2O to rinse it. Examples of toxic metal that can do chemical taint are: Lead: found in pewter, illustration is pitcher and tableware Copper: found in cooking utensil, illustrations are pots and Pons Zinc: found galvanized points, illustrations are pail and bath 1.1.3 TYPE OF CONTAMINATED BY PHYSICALLY There is few type of physical taint that occurs. The first is from human existences. Sometimes the point that can do physical taint are, hair, soil, hurting french friess, buttons, coins, jewelry makers, plaster, and finger nail, go mix with the nutrient. The 2nd is from equipment in the hotel. The equipment that can contamination because from the, glass, metal, wood, plastic, prison guard, nuts, and bolts. The 3rd are largely from nutrient point are delivered in some sort of packaging or containers. If the packaging is damaged, or non to the full removed it may go a beginning of physical taint. Example the point are, polythene, paper, composition board, plastic or even glass. The 4th type of taint are from the unwanted parts of natural ingredients that remain in nutrient after readying including illustration, egg shell, castanetss, pips, chaffs, dirt or grit. The last physical taint are from the spread disease, they besides can do physical taint because the contaminated from the, de ad insect organic structures, larvae or eggs, dungs of pelt or a bird plume. To avoid the taint we must manage the nutrient point with carefully. 1.2 DEFINATION OF PORTABLE WATER ( The above beginnings from www.portable water.com ) Portable H2O is a safe H2O to be drink by all human existences or besides animate beings. Water may be of course drinkable, as is the instance with pristine springs, or it may necessitate to be treated in order to be safe. In either case, the safety of H2O is assessed with trials which look for potentially harmful contaminations. Largely portable H2O is packaged in plastic, or glass. It is a merely H2O that s safe to be drink by all. Water which is contaminated can treated to turn into portable H2O. Once of the easiest W P treat the H2O is boiling. Boiling H2O may non take heavy taints, but it can neutralize most bacteriums and viruses which may show H2O can besides treated with chemicals such as bleach, which sometimes it signifier of tablets for field and encampment usage. In extra, H2O can be pumped through a filter to take particulate. 1.3 PORTABLE WATER USED FOR: 1.3.1 PORTABLE WATER STORAGE TANKS ( The above beginnings from www.portable H2O tanks.com ) Portable H2O storage armored combat vehicles can be used in a figure of applications. If there is a break in the lasting H2O supply a portable armored combat vehicle can be used as a impermanent solution. They can be used as firefighting equipment, typically in distant locations or for forest fires. They can besides be used in distant locations where a work cantonment needs to be set up for a period of clip. There are many different utilizations for them and they can be an effectual piece of equipment 1.3.2 WATER PURIFIER ( The above beginnings from www.water purifier.com ) Most H2O we would believe of as clean contains a assortment of different contaminations, including chemical and biological contaminations. Chemical contaminations are chemicals that have entered the H2O. We can kill biological contaminations in the H2O by boiling it, but unluckily, boiling H2O has no consequence on chemicals already in the H2O. However, utilizing a H2O purifier can take both biological and chemical contaminations at the same clip, ensuing in H2O that is clean and safe to be drink by household. 1.3.3 PORTABLE WATER BOTTLE ( The above beginnings from www.portable H2O bottle.com ) The portable H2O bottles are a new sort of filtered H2O bottle. If you one to make at out of place we can merely used the portable H2O bottle. With this filtered H2O bottle you can merely even travel anyplace without any job. The portable H2O bottle, it can cut down 99.99 % of contaminations such as cryptosporidium, Giardia, E-coli, and many more. The bottle is design for going, exerting, athleticss events, and catastrophes or even can be used at place. The H2O bottle is really save and the H2O besides is safe to be drink. 1.3.4 PORTABLE WATER HEATER: ( The above beginnings from www.portable H2O heater.com ) Water warming is a thermodynamic temperature procedure utilizing a warming beginning to heat H2O above its initial temperature. Portable H2O is normally heated by device known as a H2O warmer or hot H2O system. Water warmer for non portable usage, both industrial and domestic are besides called hot H2O boilers. When a shell and tubing heat money changer is used for portable H2O or non portable H2O warming, it is normally called a hot H2O generator.

A good CV

Introduction: It is obviously that everyone wants to get a dream Job. (Curriculum vitae) and a successful Job interview are what you need to make that dream come true. But it seems that Job interview is really the biggest challenge to most of applicants. Even if you have a perfect CV but you do not prepare well for your interview, you will lose your chance. So how can you have the best preparation for a Job interview? Thanks to the development of the Internet, you can easily search this topic on the World Wide Web for information.However, you can be confused when seeing the vast umber of websites and the many possible ways of locating the information. In the following essay, I will present some criteria to evaluate the credibility and reliability of the materials that I have taken from three web pages about this topic. At first, I had opened page Google. com and then typed the key words: â€Å"How to prepare for a Job interview'. I found about 52. 100. 000 results which are relevant to my topic. Nevertheless, I Just selected three of them because they are pretty credible and reliable.Here is the picture of the result of searching: Three articles I chose on the Internet for my essay: Picture 2: Image of the article â€Å"How do I prepare for a Job interview' Picture 3: Image of the article â€Å"10 things you should do to prepare for a Job interview' Picture 4: Image of the article â€Å"How to prepare for and attend your interviews† Body: My evaluation of the above three articles about the topic â€Å"How to prepare for a Job interview? † is based on five criteria of a credible and reliable site.They are the electronic addresses, timeliness, the purpose of the websites and documents, the document evaluation, the authorships and the sponsorships. The first article is â€Å"How do I prepare for a Job interview'. It is selected from the website with the â€Å". org† tag. So it is worth trusting. Besides, this article is the copyright of th e Ontario Council of Agencies Serving Immigrants (OCASI), the office of which is located in Toronto, On, Canada. OCASI was formed in 1978 with the aim of acting as a collective voice for immigrant serving agencies and coordinating responses to shared needs and concerned.The settlement. org website, in which the article was posted, is one of the programs of OCASI. It was created and launched by OCASI in 1999 and was awarded the Merit and Diamond Award of Excellence by the Government of Ontario, a istinction given to an online service-delivery initiative that is â€Å"truly exceptional†. Also, it is funded by Citizenship and Immigration Canada (CIC) and the Ontario Ministry ot Citizenship and Immigration (MCI). Theretore, its content is surely guaranteed.About the purpose of this article, it provides readers a general knowledge about a Job interview, such as: who will interview you, which questions you might be asked or what you have to bring to the interview†¦ Moreover, a t the end of this page, it also gives readers some further valuable links to access for more information. Hence, this article is really helpful . lts content is quite well-reasoned for the topic and does not use any emotional expresses. It was last updated on September 12, 2011. The second article is â€Å"10 things you should do to prepare for a Job interview'.Similar to the first article, its website is also housed in the organization (. org) domains, so it is trustworthy too. Moreover, this article is protected by copyright and is property of The Help Group which is the largest, most innovative and comprehensive nonprofit of its kind in the United States. Also, the article is posted by Advance LA team whose Advancela. org website is one of the programs and services offered by the Help Group to answer the most frequently asked questions by parents of teens and young adults with special needs.This article was contributed by Yuttigar Jirachachavalwong, Graduate Student and Rachel R ound, Graduate Student and Advance LA Life Skills Coach and was edited by Amy Jane Griffiths, PhD, Director of Advance LA. Dr. Amy Griffiths is a licensed clinical psychologist and a Nationally Certified School Psychologist. She received her Doctorate in the Counseling, Clinical, and School Psychology Program from the University of California at Santa Barbara. As Director of Advance LA, Dr.Griffiths has taken on the all-encompassing mission of creating quality programs, developing and coordinating services, and training Advance LA wonderful coaching staff to help in support of the team while promoting success for all of clients She has worked with adolescents and young adults for a number of years and is extremely committed to making sure that while programs utilize thoughtful, comprehensive, and empirically-based interventions, they also meet the needs of the entire family. These evidences above proved the reliability and credibility of the article.

Man-made environment issue- Eutrophication Essay

Eutrophication is the ecosystem response to the addition of artificial or natural substances to an aquatic system. (Schindler, David and Vallentyne, John R. 2004)Most people don’ t really know about it, so I’m writing this essay to tell some facts about two major causes, the bad effect in my country – China and the prevention and reversal and how can the algae be used to make more benefit to the world and people who live on it. The two major causes of eutrophication are excess nitrates and excess phosphates in water. (e-How Jul 05, 2012)Many farmers use fertilizers to make their plants grow better, but one of the most frequently-used fertilizers is the fertilizer which contain nitrates and phosphates. Once fertilizer is applied, the nitrates, which are water soluble, will leach into groundwater or erode and end up in surface runoff. Phosphates will adhere to soil articles, and often accumulate in soil and erode, along with soil, into aquatic environments. ( Smith, V. H. ; Tilman, G. D. ; Nekola, J. C. 1999. ) Meanwhile, nitrates can also vaporize into the atmosphere, where they become a major source of acid rain. When the raindrops drop into lakes or rivers and streams, there are nitrates that come into water and cause the eutrophication. The bad effect of eutrophication in China is really serious. One of the most famous ones is the Tai River blue-green algae in 2007. Because of the eruption of blue-green algae, the water can’t be used at all. It smells like something is becoming putrid. Also some algal blooms are toxic to plants and animals. It has affected the citizen’s lives; they can just drink and use the water which was brought in shops. The urgent demand of the water has caused the price of the water to became more and more expensive. (Face to the Tai River blue-green algae 2007) It has not only brought people a lot of inconvenience but it also causes ecological consequences. â€Å"The general types of ecological consequences include: reduction in biodiversity, die-off of certain organisms, reduction in visibility and mobility functions due to biotic overgrowth. † (Eutrophication December 18, 2007) Because it causes a lot of biont to die, it breaks the balance of the natural world. Once the balance is broke, it’ll take a lot of time and plenty of human interference to fix it. In addition, it also affects the pocketbook of fishermen. There was less fish so fishermen could not catch many fish. (Face to the Tai River blue-green algae 2007) Even though eutrophication is just like an evil, there are still some ways to make it better. First of all, people can solve it by using biont that can remove or eat the nitrates or algae. â€Å"One proposed solution to eutrophication in estuaries is to restore shellfish populations, such as oysters. Oyster reefs remove nitrogen from the water column and filter out suspended solids, subsequently reducing the likelihood or extent of harmful algal blooms or anoxic conditions. †(Kroeger, Timm, 2012) And some plants, such as water hyacinth, Alternanthera sessilis, Zizania aquatica and plants like them are also helpful. ( No data,2008). The second one is a future work: minimizing nonpoint pollution. People can make riparian buffer zones which are interfaces between a flowing body of water and land. Creating riparian buffer zones nearby farms and roads is an efficient way to manage the eutrophication problem goes further. ( Angold P. G. 1997) At the mean time, government can manage this problem by promulgating policy. The policy can be broken into four major sectors: technologies, public participation, economic instruments, and cooperation. Technologies include all kinds of technologies that can prevent the eutrophication or can make it within a region. (Oglesby, R. T. and Edmondson, W. T. 1966. ) For example, the treatment of sewage is one of them. Public participation is used to make sure people do something to help reverse the eutrophication so that the policy will be effective. The economic instruments are used to give incentives to those who are eco-friendly. (â€Å"Planning and Management of Lakes and Reservoirs: An Integrated Approach to Eutrophication. † 2000) The cooperation between different organizations is really necessary to prevent it spreading further. Lastly, sponsoring people to use algae is also a good idea. China is a good example. The supply of crabs in China is always less than demand because Chinese love eating crabs. But the same crabs in Germany were so much that cause a lot of problems. The reason is Chinese eat them but German don’t eat them. This means Chinese know how to use them, but Germans don’t. However, how to use eutrophication? I’ll talk about it in next paragraph. Although there are lots of bad effects of eutrophication, it is also possible to use the algae. First, they are used as fertilizers, soil conditioners and are a source of livestock feed. People can also eat them. â€Å"It is a complete protein with essential amino acids and it contains high amounts of simple and complex carbohydrates which provide the body with a source of additional fuel. † (Uses of Algae as Energy source, Fertilizer, 2013) From this we can see, the algae not only can be eaten but it also has a high level of nutrition. They are good for humans, animals and land. As they are crude, it won’t hurt the environment and they don’t use a lot of energy. As a result, the eutrophication also has a good aspect. To conclude, although there are a lot of causes of eutrophication, there are still ways to solve the problem. By these solutions, people can be successes in managing the eutrophication and even use it as a kind of resource. This can be helpful to the short of resources and the environment. At last, I hope after reading my essay, you can learn more about eutrophication! Reference list Angold P. G. (1997). â€Å"The Impact of a Road Upon Adjacent Heathland Vegetation: Effects on Plant Species Composition†. The Journal of Applied Ecology 34 (2): 409–417. Doi:10. 2307/2404886. JSTOR 2404886. [Accessed 13 April 2013] eHOW, (2012) Causes & Effect of Eutrophication [online] Available at: http://www. ehow. com/info_8387377_causes-effects-eutrophication. html [Accessed 13 April 2013] Face to the Tai River blue-green algae (2007) [online] Available at: http://news. sina. com. cn/c/2007-06-11/172513203878. shtml [Accessed 13 April 2013] How to manage eutrophication (2007) [online] Available at: http://www. goootech. com/solutions/detail/73015891. html [Accessed 13 April 2013] Schindler, David and Vallentyne, John R. (2004) Over fertilization of the World’s Freshwaters and Estuaries, University of Alberta Press, p. 1 [Accessed 13 April 2013] Uses of Algae as Energy source, Fertilizer, Food and Pollution control (2013) [online] Available at: http://www. oilgae. com/algae/use/use. html [Accessed 13 April 2013]

Philippine Long Distance Telephone Company and Sun Cellular

1. What are the factors that contributed to URC' s success? Some of the factors that contributed URC's success are: Being innovative and aggressive frontrunner in the snack food industry. Its products can be found in virtually every household across the country, with market shares indicating that one out of every two modern snack products enjoyed by Filipino consumers is a URC offering. The secret behind URC's success is the EXCELLENT VALUE that its products provide consumers. URC products offer consumers world class quality at affordable prices.Using only state-of-the-art equipment and stringent manufacturing standards, the company is also well on its way to obtaining ISO 9002 Certification for all its plants. 2. Analyzed the growing market base in Asia. How did Gokongwei take advantage of it? Gokongwei take advantage the growing market base in Asia by producing innovative products but at the same time cheaper than the other products in the market. Gokongwei also provide goods that basically needed by the consumer. As his early life as a teen, Gokongwei learned that basic need are the best product that the demand will never cease.Also he offered fresh products that the other company didn't offer. With this strategy invading the growing Asia market is possible. 3. Based on Gokongwei words of wisdom, how can the Philippines compete globally? â€Å" I am 81 today. But I do not forget the little boy that I was in the palengke in Cebu. I still believe in family. I still want to make good. I still don’t mind going up against those older and better than me. I still believe hard work will not fail me. And I still believe in people willing to think the same way.Through the years, the market place has expanded: between cities, between countries, between continents. I want to urge you all here to think bigger. Why serve 86 million when you can sell to four billion Asians? And that’s just to start you off. Because there is still the world beyond Asia. When you go back to your offices, think of ways to sell and market your products and services to the world. Create world-class brands. You can if you really tried. I did. As a boy, I sold peanuts from my backyard. Today, I sell snacks to the world.I want to see other Filipinos do the same. † Based on Gokongweis' words of wisdom, to able for the Philippines to compete globally, we Filipino must not be afraid to take the challenge of competing against multinationals compny or bigger competitors. For us not to be aeaten by larger competitors we must make sure we came prepared with great products and great strategies. We ended up changing the rules of the game instead. 4. Are there hindrances for the Philippines inability to have it's own global branch? Explain.Yes, there’s always an opportunity everyday passes our lives but ignore them as we don’t like of doing it because of PRIDE and FEAR. it is always printed in our mind that every time we saw something different we al ways ignore them as it is not our line of profession or simply saying its against our pride or just fear of doing it. if only we have the same determination and willingness to reach our goal just like Sir Gokongwei, then we are far more successful than any other countries. i knew that this is a life changing story and i hope that we all use it.I myself has a lot to work out specially my ATTITUDE. the attitude of wasting TIME. i have a lot of goals in life but did nothing to get them until time passes by and forgot them. if only i valued my time then i’m sure i would be now a somebody person. but its not yet late. starting immediately, ill make something different for my self. something that i can be proud of someday when my hair became grey†¦ and has a story to tell to my grandchildren. ITS NEVER LATE TO BE A SUCCESSFUL PERSON, just work it out.At the end, it is only you who will reap them all. don’t mind about the failure, as they say it is always â€Å"trial an d error†, and always say it to your self † at least i tried†. but never stop from there. as from failure you will learn the best wisdom in life, and from wisdom can have the best weapon to fight the battle, and through your best weapon you will have a big chances to win. then you will have a story to tell†¦ who knows you might will become part of the business history. 5. Identify Gokongwei's entrepreneurship traits which made him successful.Gokongwei's entrepreneurship traits made him successful are: Self-determination This self-made entrepreneur is not afraid to become a second mover. He loves to offer an alternative from the number 1 company offering products and services like in telecommunications (SUN Cellular), real estate (Robinsons Land), and airline (Cebu Pacific). He doesn’t like mixing politics and business. He doesn’t like being very close to government. Because according to him, wealth that’s based purely on politics cannot be sustained. He thinks outside the envelope.Like Henry Sy Sr. and Andrew Tan, John Gokongwei Jr. thinks outside the envelope because he started his businesses from scratch. There’s no baggage and no tradition to follow. 6. Make a research on the acquisition of sun cellular by PLDT. Make your comments. PLDT buys majority stake of Sun Cellular The biggest IT story of the day is PLDT’s acquisition of Digitel which operates Sun Celluar, the 3rd largest telco player in the Philippines. PLDT, which owns Smart Comm. , becomes a much bigger operator and strengthening it’s number 1 spot in the country.The Philippine Long Distance Telephone company announced today its acquisition of Digital Telecommunications Philippines, Inc. (Digitel) from JG Summit amounting to Php74. 1 billion or 51. 55% shares in exchange of new PLDT assets worth 2,500 per share. Digitel, which owns Sun Cellular, announced that under the new leadership the paired networks will continue to the expansion of broadband rollout and other next generation technologies in both fixed and wired services. PLDT says Sun Cellular will remain a separate entity and retain the brand.Smart already surpassed 45 million subscribers in 2010 while Sun Cellular, which has over 16 million subs, was already inching closer to Globe Telecom (26. 5 million). Smart’s rapid growth and expansion requires more wider frequency and that might have prompted the Sun Cellular buy-out. At the same time, Sun Cellular has become a large player in terms of post-paid subscribers (even the first one to reach 1 million). Meanwhile, Smart has only around 500k postpaid subscribers while Globe has around 900k.From having 3 large celco players, we now have just 2 — Smart at far #1 and Globe at a minority #2. COMMENT: This strategy that PLDT done is what we called Globalization, since the market for networks are now vast where there are various networks competing with each other,companies now have to buy another network. To maintain quality and competitive pricing, PLDT have redesigned their organizational structures and strategically buy the competing netwoork such as Sun cellular to lessen the competitors in the industry. Philippine Long Distance Telephone Company and Sun Cellular 1. What are the factors that contributed to URC' s success?Some of the factors that contributed URC's success are:Being innovative and aggressive frontrunner in the snack food industry. Its products can be found in virtually every household across the country, with market shares indicating that one out of every two modern snack products enjoyed by Filipino consumers is a URC offering. The secret behind URC's success is the EXCELLENT VALUE that its products provide consumers. URC products offer consumers world class quality at affordable prices. Using only state-of-the-art equipment and stringent manufacturing standards, the company is also well on its way to obtaining ISO 9002 Certification for all its plants.2. Analyzed the growing market base in Asia. How did Gokongwei take advantage of it?Gokongwei take advantage the growing market base in Asia by producing innovative products but at the same time cheaper than the other products in the market. Gokongwei also provide goods that bas ically needed by the consumer. As his early life as a teen, Gokongwei learned that basic need are the best product that the demand will never cease. Also he offered fresh products that the other company didn't offer. With this strategy invading the growing Asia market is possible.3. Based on Gokongwei words of wisdom, how can the Philippines compete globally?â€Å" I am 81 today. But I do not forget the little boy that I was in the palengke in Cebu. I still believe in family. I still want to make good. I still don’t mind going up against those older and better than me. I still believe hard work will not fail me. And I still believe in people willing to think the same way. Through the years, the market place has expanded: between cities, between countries, between continents. I want to urge you  all here to think bigger. Why serve 86 million when you can sell to four billion Asians? And that’s just to start you off.Because there is still the world beyond Asia. When y ou go back to your offices, think of ways to sell and market your products and services to the world. Create world-class brands. You can if you really tried. I did. As a boy, I sold peanuts from my backyard. Today, I sell snacks to the world. I want to see other Filipinos do the same.† Based on Gokongweis' words of wisdom, to able for the Philippines to compete globally, we Filipino must not be afraid to take the challenge of competing against multinationals compny or bigger competitors. For us not to be aeaten by larger competitors we must make sure we came prepared with great products and great strategies. We ended up changing the rules of the game instead.4. Are there hindrances for the Philippines inability to have it's own global branch? Explain.Yes, there’s always an opportunity everyday passes our lives but ignore them as we don’t like of doing it because of PRIDE and FEAR. it is always printed in our mind that every time we saw something different we alwa ys ignore them as it is not our line of profession or simply saying its against our pride or just fear of doing it. if only we have the same determination and willingness to reach our goal just like Sir Gokongwei, then we are far more successful than any other countries. i knew that this is a life changing story and i hope that we all use it. i myself has a lot to work out specially my ATTITUDE.The attitude of wasting TIME. i have a lot of goals in life but did nothing to get them until time passes by and forgot them. if only i valued my time then i’m sure i would be now a somebody person. but its not yet late. starting immediately, ill make something different for my self. something that i can be proud of someday when my hair became grey†¦ and has a story to tell to my grandchildren. ITS NEVER LATE TO BE A SUCCESSFUL PERSON, just work it out. at the end, it is only you who will reap them all.Don’t mind about the failure, as they say it is always â€Å"trial and error†, and always say it to your self † at least i tried†. but never stop from there. as from failure you will learn the best wisdom in life, and from wisdom can have the best weapon to fight the battle, and through your best  weapon you will have a big chances to win. then you will have a story to tell†¦ who knows you might will become part of the business history.5. Identify Gokongwei's entrepreneurship traits which made him successful.Gokongwei's entrepreneurship traits made him successful are:Self-determinationThis self-made entrepreneur is not afraid to become a second mover. He loves to offer an alternative from the number 1 company offering products and services like in telecommunications (SUN Cellular), real estate (Robinsons Land), and airline (Cebu Pacific). He doesn’t like mixing politics and business. He doesn’t like being very close to government. Because according to him, wealth that’s based purely on politics cannot be su stained. He thinks outside the envelope. Like Henry Sy Sr. and Andrew Tan, John Gokongwei Jr. thinks outside the envelope because he started his businesses from scratch. There’s no baggage and no tradition to follow.6. Make a research on the acquisition of sun cellular by PLDT. Make your comments.PLDT buys majority stake of Sun CellularThe biggest IT story of the day is PLDT’s acquisition of Digitel which operates Sun Celluar, the 3rd largest telco player in the Philippines. PLDT, which owns Smart Comm., becomes a much bigger operator and strengthening it’s number 1 spot in the country. The Philippine Long Distance Telephone company announced today its acquisition of Digital Telecommunications Philippines, Inc. (Digitel) from JG Summit amounting to Php74.1 billion or 51.55% shares in exchange of new PLDT assets worth 2,500 per share. Digitel, which owns Sun Cellular, announced that under the new leadership the paired networks will continue to the expansion of br oadband rollout and other next generation technologies in both fixed and wired services. PLDT says Sun Cellular will remain a separate entity and retain the brand.Smart already surpassed 45 million subscribers in 2010 while Sun Cellular, which has over  16 million subs, was already inching closer to Globe Telecom (26.5 million). Smart’s rapid growth and expansion requires more wider frequency and that might have prompted the Sun Cellular buy-out. At the same time, Sun Cellular has become a large player in terms of post-paid subscribers (even the first one to reach 1 million). Meanwhile, Smart has only around 500k postpaid subscribers while Globe has around 900k. From having 3 large celco players, we now have just 2 — Smart at far #1 and Globe at a minority #2.COMMENT:This strategy that PLDT done is what we called Globalization, since the market for networks are now vast where there are various networks competing with each other,companies now have to buy another netwo rk. To maintain quality and competitive pricing, PLDT have redesigned their organizational structures and strategically buy the competing netwoork such as Sun cellular to lessen the competitors in the industry.